diff --git a/README.md b/README.md
index 4f2c704..13febcd 100644
--- a/README.md
+++ b/README.md
@@ -1,2 +1,8 @@
 # gox
-Go XMPP library
+
+Go XMPP library, with a focus on simplicity, automation, and IoT.
+
+The goal is to make simple to write simple adhoc XMPP clients:
+
+- For automation (like for example monitoring of an XMPP service),
+- For building connected "things" by plugging them on an XMPP server.